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Buyer’s Journey 101: Steps to Selling Online
Buyer’s Journey 101: Steps to Selling Online Just as a journey of a thousand miles begins with a single step, the journey of a buyer begins with a single problem. And being there to answer that problem...
View ArticleWhy do marketing projects fail?
Marketing and sales costs are a growing portion of your cost structure. So why do marketing projects fail so often? Poor definition of project goals, role of marketing Overly complicated marketing...
View ArticleDirect Marketing Tips to Find New Customers
Direct Marketing Tips to Find New Customers When you manage a business there is one fact that never changes: If people don’t know about your company, they aren’t going to buy from you. So, one...
View ArticleWhy I created the first Sales and Marketing Alignment Summit
Register today: Sales Marketing Alignment Summit – Nov 3, 2016 Why? Out of frustration! That’s the simple answer. Because I spent almost all my career in Sales and Marketing, I saw first-hand the...
View Article6 Marketing Challenges in a Changing Technology World
For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why?...
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